Sales and Marketing

Marketing Basics

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Description
Curriculum
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Introduction

Course Objectives

Module 1

What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Knowledge Check

Module 2

Common Marketing Types (I)
Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Knowledge Check

Module 3

Common Marketing Types (II)
Guerrilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Knowledge Check

Module 4

The Marketing Mix
Product
Price
Promotion
Place
Knowledge Check

Module 5

Communicating the Right Way
The Marketing Pitch
Sell Value, Not the Price
Fun and Entertaining is Powerful
Choosing the Right Media
Knowledge Check

Module 6

Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Knowledge Check

Module 7

Marketing Goals
Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Knowledge Check

Module 8

The Marketing Funnel
Awareness
Interest
Desire
Action
Knowledge Check

Module 9

Marketing Mistakes (I)
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Knowledge Check

Module 10

Marketing Mistakes (II)
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Knowledge Check

Assessment

Post-Test

1

Marketing Basics
Text lesson

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